Ghana's Tourism Destination Africa podcast launches

According to Modern Ghana, "Gilbert Abeiku Aggrey Santana, the Deputy Chief Executive Officer of the Ghana Tourism Authority (GTA), has launched a new podcast aimed at amplifying African voices and reshaping global perceptions of the continent's tourism industry."

The podcast, titled Tourism Destination Africa, represents a direct institutional response to what Santana identifies as a narrative deficit. "The podcast, titled Tourism Destination Africa, would be an informative, educational and entertaining platform dedicated to changing conversations about tourism, travel and hospitality in Ghana and across Africa."

Santana articulated the mission plainly: "For as long as many of us can remember, the story of Africa has been told by everyone except Africans. Africa's history has often been framed through the lenses of colonialism, conflict and struggle, while its achievements, innovation and cultural richness have received less attention. The Tourism Destination Africa podcast seeks to help change that narrative by providing a platform for Africans to tell their own stories and showcase the continent's diverse tourism offerings to the world."

The launch arrives amid measurable momentum in African tourism. According to figures released by UN Tourism, Africa welcomed nearly 81 million international visitors in 2025, up from 75.4 million in 2024, making Africa the fastest-growing tourism region in the world.

Our read: a senior official at a state tourism body choosing a podcast to carry the continent's story is a sign of how far the format has travelled beyond entertainment.

Corrected 19 September 2026. An earlier version said the Ghana Tourism Authority launched and commissioned the podcast. Modern Ghana reports that its Deputy Chief Executive, Gilbert Abeiku Aggrey Santana, launched it.