SECTION 02 / 06
MONEY.
Deals, funds, ad rates and who's actually getting paid. Follow the cheque, not the hype.
FEATURE
Road to 2 Million: MacG books the arena before the milestone.
Tickets from R250, GrandWest on 12 December, and roughly 220,000 subscribers still to find. The funnel is being worked from inside the feed.
ADVERTISING
African podcast ads get targeting without tracking.
25 JUL
DATA
The African podcast numbers nobody checks.
26 JUL
DATA
One in four Nigerian podcasts has gone quiet.
24 JUL
DATA
Nine in ten Nigerian podcasts are in English.
23 JUL
PLATFORMS
The Kenyan platform that pays African podcasters.
22 JUL
DATA
Nigeria's second-biggest podcast genre is church.
22 JUL
PAYOUTS
Spotify made podcast payouts easier. Not in Africa.
21 JUL
SPONSORS
South Africa's biggest business podcast claims 16 million views.
20 JUL
INDUSTRY
Nigeria counted its podcasts. Now it builds the business.
20 JUL
STUDIOS
Ghana builds the studio before the star.
19 JUL
DATA
Nigeria gets a podcast census: 329 shows, one weak point.
19 JUL
DEALS
Moja Chicken, Grandeur and a December gate: how the New Era pays for itself
13 JUL
BRANDS
Gilbey's backed the Cheque Mates tour. Brand money is doing the roadwork.
13 JUL
BRANDS
A bank and a skincare brand backed a heartbreak show's sold-out live debut
13 JUL
DATA
Nairobi's Gen Z is the easiest buy in East African audio. The data says why.
13 JUL
EVENTS
Twelve days, twenty events: what Spotify's Nairobi residency buys the anchor shows
13 JUL
GET THE MONEY STORIES WEEKLY →
The money stories, every Friday.
The Weekly Wave tracks every deal and fund on the continent.
THE NUMBERS
Road to 2 Million tickets, fromR250
Nairobi Gen Z June streams120M+
Kenya's top ten, local shows7/10
SOURCES: QUICKET · SPOTIFY VIA CAPITAL FM · WRAPPED 2025