According to the 11 September press release on Pressportal, "South African entrepreneurs, television personalities and sisters Samantha and Theressa Malinga are stepping into a new chapter with the launch of You Nuevo Know, their first podcast."
According to the 11 September press release on Pressportal, the Malinga sisters, known to audiences from MTV Base's Have Faith, are "stepping into a new chapter with the launch of You Nuevo Know, their first podcast." The show takes its name from Nuevo, the sisters' own beauty and wellness business.
You Nuevo Know will be available on Spotify, Apple Podcasts and YouTube, with the sisters targeting young people navigating careers and identities in a rapidly changing world. The show is designed to explore "the realities of working within the creative digital economy, the beauty industry and reality television, while also making room for personal experiences, perspectives and contemporary cultural conversations."
The sisters described their approach directly: "You Nuevo Know is about showing up as ourselves. We want to have the conversations people are often thinking about but do not always say out loud. This is our first podcast, so we are also allowing ourselves to learn, listen and grow through the process."
The announcement connects the show to the sisters' existing business and television work. It does not establish how many of those followers will become podcast listeners. Its distribution plans and proposed topics are useful launch details, but audience growth and commercial results will need separate evidence once the show is established.