CAJ News Africa reports that Haelsoft Digital has launched Haelsoft Marketplace, a platform for selling online education and digital products. The platform addresses a gap left by commerce tools designed for Western markets, which assume reliable internet, international payment systems and desktop-first users.
According to CAJ News Africa, "THE Nigeria-based technology and digital marketing company, Haelsoft Digital, has launched a creator commerce platform to help African creators, educators and professionals sell courses, digital products and services online." The platform specifically "aims to help beneficiaries participate without the barriers imposed by platforms that, it said, are designed for Western markets."
The timing reflects real market opportunity. "As early as 2020, Africa's digital economy was projected to reach $180 billion by 2025," according to the International Finance Corporation and Google, yet most African creators lacked the infrastructure to capture that value. Haelsoft's co-founder Michael Ezeadichie framed the launch as correcting a structural problem. "We built this platform because African creators have been locked out of the global digital commerce economy for too long," he said. "The platforms that work in the West assume stable internet access, international payment infrastructures and desktop-first users. None of that reflects how most Africans actually work, which reduces the efficacy of selling courses online on these international platforms."
CAJ News Africa reports, without giving a source for the figure, that during its pilot phase, Haelsoft Marketplace attracted hundreds of creators across Ghana, Kenya, Nigeria and South Africa. The company is now open for registration and is planning expansion. "Our platform is designed to give thousands of creators across Africa the tools they need to succeed in knowledge commerce," Ezeadichie said. "But tools only matter if they lead to income. That is why we focused on removing every barrier between what you know and what you can earn from it."
For African podcasters and audio creators, the platform is one more option for selling courses and premium content. Our read: its test is whether it solves the payment and connectivity problems Ezeadichie describes, which the launch announcement does not detail.
Corrected 19 September 2026. An earlier version said creators could price in local currency and take mobile money and bank transfers. The report we cite does not say so, and those lines have been removed.