THE WEEKLY WAVE · ISSUE 009

SMWX wins; SemaBOX models podcast ad pricing

Good morning. Here are five reads for your next podcast or business meeting. Start with the stories that matter to your show.

20 OCT 2026
AI-generated editorial illustration of Sizwe Mpofu-Walsh beside the SMWX wordmark, in black, olive and gold.
Editorial illustration generated by the Airtime News team.

THE LEAD - SMWX takes Podcast of the Year

SMWX won Podcast of the Year at the 17 October Content Creator Awards in Sandton, according to the published winners release. Sizwe Mpofu-Walsh's current affairs show joins past winners Gcina Mhlophe and Podcast & Chill. Congratulations to Sizwe and the SMWX team from all of us at Airtime News.

Read SMWX's awards story →

SemaBOX founder Dan Aceda performing with a band in Nairobi in May 2018.
SemaBOX founder Dan Aceda performing in Nairobi in May 2018. Photo: Paul Munene, via Wikimedia Commons, CC BY-SA 3.0.

THE WIRE - SemaBOX's ad prices need scrutiny

SemaBOX's selected-sample valuation uses assumed ad rates, not actual creator payouts. Kenya's $3.20 per thousand views is labelled low-confidence, while the comparison rate is $19.75. Conflicting totals in the report remain unresolved. Treat it as a pricing exercise to interrogate, rather than a measure of the market.

Read the SemaBOX pricing analysis →

TrustAfrica's thumbnail for the first Beyond Debt episode, showing two people in conversation beside the Beyond Debt, TrustAfrica and Stop the Bleeding logos, next to an Airtime panel noting two episodes on YouTube by 15 October 2026.
Original story artwork (15 October), showing the first two episodes. Thumbnail: TrustAfrica. Editorial composition: Airtime.

THE WIRE - Catch up with TrustAfrica's Beyond Debt

TrustAfrica's Beyond Debt: Africa's Economic Reset explores debt, development and economic agency. Our story covers the first two September episodes: an English opening conversation and a French discussion featuring Senegalese researcher Dr Chérif Salif Sy. Episode 3 followed on 16 October.

Explore the Beyond Debt series →

Conceptual artwork: rows of blank gold and violet enamel tokens around a brass annual dial, an illustration of a yearly membership fee rather than an Apple image
Image generated by Airtime News Team.

THE NUMBER - Apple's annual fee, country by country

Apple lists the annual Podcasters Program fee for 41 African countries. Most entries are US$19.99; South Africa is R349.99 and Nigeria is NGN8,900. These are annual programme fees, not creator earnings. Check your country's entry before budgeting for subscriptions.

Check Apple's country-by-country fees →

The Media in Africa podcast cover, reading A Meridian17 podcast in partnership with Konrad Adenauer Stiftung, with Georja Calvin-Smith, beside an Airtime panel noting ten episodes, eight released as of 14 October 2026.
Cover art: Meridian17. Editorial composition: Airtime.

THE SIGNAL - Who makes African journalism?

Meridian17 and KAS Media Africa's ten-part series asks how journalism is made, financed and heard. France 24's Georja Calvin-Smith hosts conversations with people working across the sector. It is an example of an institution using a podcast to open up its research.

Meet the voices behind Media in Africa →