THE WEEKLY WAVE · ISSUE 009SMWX wins; SemaBOX models podcast ad pricing
Good morning. Here are five reads for your next podcast or business meeting. Start with the stories that matter to your show.
20 OCT 2026

Editorial illustration generated by the Airtime News team.
THE LEAD - SMWX takes Podcast of the Year
SMWX won Podcast of the Year at the 17 October Content Creator Awards in Sandton, according to the published winners release. Sizwe Mpofu-Walsh's current affairs show joins past winners Gcina Mhlophe and Podcast & Chill. Congratulations to Sizwe and the SMWX team from all of us at Airtime News.
Read SMWX's awards story →
THE WIRE - SemaBOX's ad prices need scrutiny
SemaBOX's selected-sample valuation uses assumed ad rates, not actual creator payouts. Kenya's $3.20 per thousand views is labelled low-confidence, while the comparison rate is $19.75. Conflicting totals in the report remain unresolved. Treat it as a pricing exercise to interrogate, rather than a measure of the market.
Read the SemaBOX pricing analysis →

Original story artwork (15 October), showing the first two episodes. Thumbnail: TrustAfrica. Editorial composition: Airtime.
THE WIRE - Catch up with TrustAfrica's Beyond Debt
TrustAfrica's Beyond Debt: Africa's Economic Reset explores debt, development and economic agency. Our story covers the first two September episodes: an English opening conversation and a French discussion featuring Senegalese researcher Dr Chérif Salif Sy. Episode 3 followed on 16 October.
Explore the Beyond Debt series →

Image generated by Airtime News Team.
THE NUMBER - Apple's annual fee, country by country
Apple lists the annual Podcasters Program fee for 41 African countries. Most entries are US$19.99; South Africa is R349.99 and Nigeria is NGN8,900. These are annual programme fees, not creator earnings. Check your country's entry before budgeting for subscriptions.
Check Apple's country-by-country fees →

Cover art: Meridian17. Editorial composition: Airtime.
THE SIGNAL - Who makes African journalism?
Meridian17 and KAS Media Africa's ten-part series asks how journalism is made, financed and heard. France 24's Georja Calvin-Smith hosts conversations with people working across the sector. It is an example of an institution using a podcast to open up its research.
Meet the voices behind Media in Africa →